- Made
to Stick: Why Some Ideas
Survive and Others Die, by Chip Heath
& Dan Heath. We all have
ideas and we all work hard to have them catch on and succeed. The authors lay out their six
research-based traits of “sticky” ideas – ideas that cut through and catch
on in a powerful way.
- Predictably
Irrational: The Hidden Forces
That Shape Our Decisions by Dan
Ariely. The more we
understand about how people make decisions, the better we can understand
how to attract audiences. If
you read and liked Freakonomics,
you’ll like this book, too.
Both turn some conventional wisdom on its ear.
- High
Definition: An A to Z Guide
to Personal Technology by the Editors
of the American Heritage Dictionaries. This small format paperback can be your handy guide to
getting a start on the ever-changing vocabulary of today’s personal
technology. Use it as a
companion to the constantly updated online dictionary of computers and
internet terms, webopedia.com.
