Local TV news credibility is on the upswing according to the latest Pew Research Center study.  Of course, it is still less than a third of all viewers who "believe all or most of what the news organization says."

28% of all respondents said Local TV News when asked that credibility question.  That is six points lower than a decade ago.  It is also third overall - behind #1 CNN (30%, down 12% in a decade), and 60 Minutes #2 at 29% (down 6% since 1998).   Local TV News' credibility increased by 5% since the 2006 survey, and edges NPR by one percentage point.

C-Span was next at 26%, while NBC News, ABC News and MSNBC were lumped together with 24% finding their information credible.  Fox News Channel was seen as credible by 23% in the Pew survey, and CBS News earned 22%.

On the print side the Wall Street Journal was tops with25% saying the newspaper was credible.  "Your daily newspaper" was next up at 22%, followed by Time Magazine at 21%.  Only 16% said USA Today was credible - down 7% since 1998.

The bottom two print publications in credibility - People Magazine at 8%, and the National Enquirer at 5%.  The Enquirer is up by two points in the last decade!

In every AR&D research project over the past few years we have found that Accuracy is a big issue in most every local TV news market from coast to coast.  The Pew survey once again points out that local TV newscasts need to do a better job of proving to their customers that they have the story right, and the viewers can believe the information.