Please don't tell me you are waiting until the NBC broadcast is showing in your local time before posting the results on your Website. Via Lost Remote, the LA Times writes:

What gives, American media?

Report the news. Cover the Games. But give us a warning before ruining the evening’s entertainment.

Websites and newspapers handled “American Idol” eliminations with extreme delicacy, so why no tact when it comes to covering a race in a swimming pool?

OK, before we move any further - did the LA Times just compare the Olympics to American Idol?

Now, then... the Olympics is a worldwide event, and with the Web you can get live results anywhere, at any time. Thanks to MSNBC's truly remarkable online coverage, you can watch 3,600 hours of live coverage online. This is more coverage than all the previous summer Olympics combined, since they started televising them in 1960. So forget this business about keeping secrets online. How foolish will you look if you don't have the results - especially of your local athletes - on the front of your site?

"John Smith of our Hometown competed 12 hours ago in the 100m Freestyle! Just three more hours until it's shown on TV! Or click through here to click through to the page that clicks through to MSNBC's online spoiler coverage. Don't say we didn't warn you. Also - don't go anywhere near the Smith house on Main Street where our live truck is with the celebrating Smith family."

Please.

I've seen the ratings numbers, and the Olympics are doing just fine. And if you're not an NBC affiliate, why do you really care? We're in the news business. We report the news. On TV, everyone says "if you don't want to hear the results, turn down the volume and look away for three minutes" or something like that. Good enough.

I missed the men's swim 400 meter relay, read about it the next day and watched the replay online. You know what? It was amazing and exciting. That I knew about the result, I suppose, took away a little of the thrill. But I still appreciated the stunning finish. And I was blown away by the athleticism and the joy the team felt (and felt not just a little pride that we beat the trash-talking French).

This past June, we lost the great American sportscaster Jim MacKay. Let's remember his words about the thrill of victory, the agony of defeat and the human drama of athletic competition. It's about the athletes first. There is nothing in Jim's words about "except on the West coast - don't tell them anything for a few hours."