AR&D Wire: Wednesday January 7th 2009
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Anchors as Reporter II
April 26, 2008 09:13 AM

It is time to revive the ancient art of TNG.  One way to easily showcase your anchors as reporters - and to easily add fresh, updated content to your newscasts is TNG - the two decade's old idea from AR&D called Telephone News Gathering.

Don't have the time, or a photographer to send your anchor out to report on a story?  No problem.  Simply have them pick up the phone and called the sheriff to update an ongoing news story.

Then in the newscast, the anchor can say, "I checked with the sheriff just moments ago and she says..."   It shows your anchor as a working journalist and it adds new, very fresh info to the newscast.

As I said, AR&D first espoused this concept over two decades ago, and like lots of good ideas it probably has fallen by the wayside in your shop.  Well, it is time to once again to go back to the future and put it to work in your newsroom.   It expands your newsgathering resources and showcases your hard working anchor.

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